As we head into 2025, the event ticketing industry is set for some exciting shifts. Staying
up-to-date on these trends can help event organisers stay ahead, improve audience experience,
and streamline their operations. Here are five ticketing trends to watch for in the upcoming year.
1.Dynamic Pricing for Maximised Revenue
More event organisers are adopting dynamic pricing, where ticket costs change based on
demand, booking time, or seating options. It’s similar to airline pricing and allows organisers to
make the most of high-demand periods while offering affordable options to early bookers.
Implementing dynamic pricing with a platform like Ticlet can help event planners increase
revenue while accommodating a range of budget needs.
2.AI-Driven Personalisation
Artificial intelligence is transforming ticketing by tailoring recommendations to individual
attendees. AI algorithms can suggest events based on past purchases, offer personalised
discounts or recommend nearby events in real-time. Using a platform that supports AI-driven
insights, such as Ticlet, allows you to connect with your audience on a more personal level,
enhancing their event experience and encouraging repeat attendance.
3.Seamless Event Access with Facial Recognition
As technology advances, facial recognition is becoming a practical tool for events of all sizes.
This tech allows for secure and fast check-ins, reducing wait times and eliminating the need for
printed tickets or even mobile devices. Platforms that can integrate facial recognition, like Ticlet,
offer an innovative way to improve security and entry efficiency for both organisers and guests.
4.Enhanced Data Privacy Measures
With an increased focus on data security, attendees are becoming more conscious of their
personal information. In 2025, we expect to see more ticketing platforms adopting stringent data
privacy protocols to protect user information. Platforms like Ticlet are already working to provide
attendees with a secure experience, which will only become more important as privacy concerns
continue to grow.
5.Subscription-Based Ticketing Models
Subscription ticketing is gaining traction as a way for organisers to secure recurring revenueand build loyalty. By offering attendees a chance to pay a monthly fee in exchange for access tomultiple events, organisers create a steady income stream and increase engagement. Platformslike Ticlet can facilitate this model, making it easier for event-goers to commit to attendingmultiple events while providing a convenient way for organisers to boost attendance.
Incorporating these trends into your event ticketing strategy in 2025 will set you apart, creating aseamless and engaging experience for your attendees. With options like dynamic pricing, AIpersonalisation, and subscription models, you can keep your events on the cutting edge andbuild lasting connections with your audience.
